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Pushing pedestrians into a dialogue with disneys characters from Zoomania was fun to watch ;-)
I wrote 4 dialogues in which people got pulled into a conversation. These dialogues where synchronized with the characters speaking scenes out of the film.
Voila .. people where made dancing, photobombing and sharing foot with the characters.
But the real benefit was that fans told each other through facebook about the interactive screen and they came in masses. Creating a bulk .. and making Disney quite happy!
Thanks Disney for letting me create this experience!
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